.New Delhi: Boldfit, a direct-to-consumer (D2C) physical fitness brand name has onboarded Indian cricketer KL Rahul as a company emissary and a financier in the provider, it shared with ETRetail.Without divulging the precise amount of stake the cricketer has taken, the firm claimed it is a considerable and important investment.This collaboration strives to make use of KL's enormous appeal, especially amongst young people and health and fitness enthusiasts, to grow Boldfit's dip untrained markets and also demographics around India.Sharing about the label's development programs, Pallav Bihani, founder as well as CEO of the provider pointed out, "Our company are going all-in on growing our activewear as well as shoes categories, which are actually readied to redefine the physical fitness market. These sectors are our potential growth motors." Currently, exercise as well as yoga devices drive the majority of Boldfit's sales, Bihani shared.In the 2022-23, the D2C brand name achieved a profits of Rs 73 crore. With calculated efforts and this collaboration, the label targets to reach out to a revenue of Rs 500 crore through FY26. Founded in 2018, it currently serves over 1 crore customers yearly and also targets to increase this range to 5 crore with this alliance. Also, it is actually boosting its own source establishment framework to ensure swift distribution and constant product availability.Looking ahead, the D2C startup expects an eruption in on the web web traffic, social media interaction, and also much higher sales across our flagship groups.
Released On Aug 1, 2024 at 10:46 PM IST.
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